Dear readers, Although it is true that most hotels have been struggling since the start of the COVID-19 pandemic, many platforms are trying to support hoteliers by highlighting their ability to provide a certain level of safety. This is the case with Tripadvisor, which recently launched the ‘Travel Safe’ tool designed to help travellers find establishments that have implemented a health and safety procedure since their reopening. A good way for potential customers who are…

Dear Hoteliers, Here is a concise article that is more of a tutorial than my classic posts. But as a significant number of hoteliers asked me the question concerning the Covid-19 (and the new safety standards), I thought I should share the answer. I’m sure you will find it interesting. How to make your various documents easily accessible online, via QR codes? This applies to your restaurant menus, your Room Directory, your general conditions, or…

Dear hoteliers, We analyzed about 400,000 trips that were made in 2019 to identify new trends in Lead Time. FYI: The Booking Lead Time is the number of days between the time a guest books their room and the time they are scheduled to arrive at the hotel. Example: On 7 February, Luke books a room for a period from 26 February to 3 March. Luke’s Lead Time is therefore 19 days, the total number…

Dear hoteliers, This is based on over 500 Hotels that run Christmas campaigns with us every single year. What is your objective? Which period are you trying to drive traffic to? Design your campaign with these in mind. Your Christmas strategy should include direct repeat business and gift vouchers to be purchased. Segmentation of your database According to analytics we have run with over 500 of our hotel partners we see that a personalised marketing…

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