Analysis of services purchased per customer type

Dear hoteliers, Three years ago I published the top 20 best services to provide in your hotel ( http://blog.experience-hotel.com/twenty-services-that-your-hotel-needs-to-have/ ). However, today we live in an era of hyper-personalization. Impersonality is no longer fitting; so an update is required. Customers more than ever expect to receive services that meet their needs and expectations. Satisfying them is not only especially rewarding…

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The 5 indicators to follow to retain your hotel’s guests

Dear hoteliers, I have never considered marketing to be an esoteric or abstract domain in which only Geniuses are capable of producing miracles. While it is true that marketing is an extremely precise, even mathematical science, and must be supported by good ideas, this also holds true for all other professional domains. But what about relationship marketing, that intangible marketing…

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[INTERVIEW] Airbnb buys HotelTonight!

Dear hoteliers, A few weeks ago, Airbnb confirmed its intention to buy the https://www.hoteltonight.com. website. On average, 2 million visitors scour Airbnb every night looking to book accommodation… So, wanting to acquire a site specialised in last-minute hotel reservations was a no-brainer! It also clearly highlights Airbnb’s desire to play alongside Booking.com and Expedia. I had the opportunity to interview…

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Why did Booking.com dare delete your customers’ e-mail addresses?

Dear hoteliers, It is often said that a company’s true value is represented by its customer database. Indeed, a company in existence for many years probably has a large customer file and, therefore, a very regular quantity of orders from its loyal customers. In the hotel industry, this famous customer file is your Cardex system. A large part of your…

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