Dear hoteliers, Today, we are going to talk about artificial intelligence in the hotel industry. Lately, I have noticed that discussions and feelings get pretty heated when the subject comes up. To a certain extent, it makes sense! Influenced by popular works such as I, Robot, Terminator or Blade Runner 2049, the world’s collective imagination has massively distorted our notion of AI. Fantasy has sometimes replaced fact and common sense. And a lack of understanding…

Hello everyone, During the COVID-19 crisis, I had the chance to collaborate with Fabienne Ardouin (Co-President of the International and Digital Europe Commission – GNI) to help thousands of hoteliers communicate with their guests. As each hotel is unique with very specific circumstances, Fabienne and I wrote out several scenarios that we then translated into many languages, before distributing them to all the hoteliers in this network. Today, we have (finally) arrived at the end…

Dear hoteliers, The circumstances are becoming more and more difficult to manage and a lot of hotels have temporarily been forced to close until restrictions are lifted on being able to receive guests again. These circumstances shouldn’t prevent you from communicating with your customers. Far from it in fact! You absolutely must keep your custmers informed of how the situation is developing and reassure them that you and your team are doing well. Enjoy reading!…

Dear hoteliers, Some time ago, I was at a meeting with a hotel group just to catch up with them. Regarding their history and loyalty – they’d been working for years with a colleague who managed their Pre/post-stay customer relations – out of all our services, they only used our email campaign solutions. Their PMS and Channel Manager were connected well; but their PMS did not enable any 2-way comms (upstreaming and downstreaming of information)…

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