[INTERVIEW] Airbnb buys HotelTonight!

Dear hoteliers, A few weeks ago, Airbnb confirmed its intention to buy the https://www.hoteltonight.com. website. On average, 2 million visitors scour Airbnb every night looking to book accommodation… So, wanting to acquire a site specialised in last-minute hotel reservations was a no-brainer! It also clearly highlights Airbnb’s desire to play alongside Booking.com and Expedia. I had the opportunity to interview…

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Why did Booking.com dare delete your customers’ e-mail addresses?

Dear hoteliers, It is often said that a company’s true value is represented by its customer database. Indeed, a company in existence for many years probably has a large customer file and, therefore, a very regular quantity of orders from its loyal customers. In the hotel industry, this famous customer file is your Cardex system. A large part of your…

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9 OTA diversions which ruin your profits

After years of working on the OTAs, today I can update the many tricks they use which directly affect the profits of your hotel. These tricks are much more than simple “gimmicks”. They are, in fact, actual diversions to the detriment of your income and to the benefit of themselves. The OTAs have virtually unlimited budgets and overwhelm you with…

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