Why did Booking.com dare delete your customers’ e-mail addresses?

Dear hoteliers, It is often said that a company’s true value is represented by its customer database. Indeed, a company in existence for many years probably has a large customer file and, therefore, a very regular quantity of orders from its loyal customers. In the hotel industry, this famous customer file is your Cardex system. A large part of your…

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9 OTA diversions which ruin your profits

After years of working on the OTAs, today I can update the many tricks they use which directly affect the profits of your hotel. These tricks are much more than simple “gimmicks”. They are, in fact, actual diversions to the detriment of your income and to the benefit of themselves. The OTAs have virtually unlimited budgets and overwhelm you with…

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The truth about AirBnB competition

I am frequently in contact with hotel owners and I hear too often phrases like: “AirBnB is stealing all our customers! “ “It is unfair competition! “ “They do not have the same expenses as the hotels! “ Etc. With a few exceptions, hotels are extremely angry about AirBnB. For those who read me regularly, you know that I love…

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