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E-reputation

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Dear readers, Although it is true that most hotels have been struggling since the start of the COVID-19 pandemic, many platforms are trying to support hoteliers by highlighting their ability to provide a certain level of safety. This is the case with Tripadvisor, which recently launched the ‘Travel Safe’ tool designed to help travellers find establishments that have implemented a health and safety procedure since their reopening. A good way for potential customers who are…

Dear hoteliers, I have never considered marketing to be an esoteric or abstract domain in which only Geniuses are capable of producing miracles. While it is true that marketing is an extremely precise, even mathematical science, and must be supported by good ideas, this also holds true for all other professional domains. But what about relationship marketing, that intangible marketing approach whose purpose is to increase the life cycle of your own guests (loyal guests repeating “consumption”…

Today everyone knows it and everyone does it: encourage customers to post comments on social networks and opinion sites. However, not everyone gets the same result. Why is that? Because some hoteliers work their e-reputation much more than others. What are the 3 key points to their success? Happy reading! Understand the subject The first step is to better understand the topic of e-reputation. It’s not just a note posted on the web. It really…

A long time ago, when I was still a teenager, I learned to play a number of different musical instruments. At the time, one of my teachers told me about a technique used by many artists who wanted to improve: to find a role model or a mentor and allow themselves to be inspired. The idea was as follows: rather than moving forward blindly, it is always better to find someone, somewhere whose performance you…

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