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Guest Experience

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Avid readers of my blog have surely noticed that I like facts. I write based on analyses backed by figures and/or about concrete actions to be taken. I’m going to make an exception with this article. As the year is starting, I look to the future and ask this crucial question: what does the future hold for hotel receptionists? Does the hyperactive digitalisation we are witnessing mean the end of this profession? Will the role…

The reading of all the reactions regarding my last article (Is Guest Experience the future of hotel marketing?) has clearly shown that the market has started to turn more towards Guest Experience Marketing than to the traditional Direct Booking strategy. But should you only focus on the Guest Experience? If yes, are we then witnessing the twilight of direct booking? Here is a brief comparison of these two strategies and my personal conclusions. Happy reading!…

Delivering great guest experience leads to loyalty. But while rewards systems, points and discounts can help, they aren’t the natural way to build guest loyalty. At Experience Hotel we work with hundreds of hotels to help them with technology and tools to improve guest experience. We’ve worked with hotels for most of our professional lives and came to notice that hotel marketing works best when hotels deliver incredible service. When we built Experience Hotel we…

A long time ago, when I was still a teenager, I learned to play a number of different musical instruments. At the time, one of my teachers told me about a technique used by many artists who wanted to improve: to find a role model or a mentor and allow themselves to be inspired. The idea was as follows: rather than moving forward blindly, it is always better to find someone, somewhere whose performance you…

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