Dear hoteliers, Sorry about the grouchy title! But I am so sick of hearing negative comments about the GDPR that certain so-called “professionals” pass off as the truth. I just got back from the WTM, where dozens of hoteliers told me they’ve ended their loyalty campaigns because they’re no longer allowed to email their own clients. Misinformation is keeping them from using this effective strategy. What a pointless loss of profit! The GDPR was passed…

Dear hoteliers, It has been amply established that customer loyalty is the challenge of the day. And a proper email strategy is vital to your hotel’s future. Booking, Tripadvisor, Expedia, and the major chains have figured this out. But how can you compete with these “behemoths” when you do not have the same budget? Well, this article just may be the answer to that question! Thanks to Experience, I’ve had the good fortune to work…

Dear hoteliers, Around one month ago Google launched its “Interpreter mode”, available on Google Assistant. Although the tool isn’t ideal yet, it heralds a future change which is probably as important as the explosion of low-cost flights or guest houses. I believe that it will be extremely positive for the hospitality sector. Here’s my view on the subject. Of course, you can send me an email or write in the comments section to tell me…

Dear hoteliers, Sometimes, you have to step back and observe what’s going on around you – even if it’s not always easy, given the need to manage the various situations in your professional life on a daily basis. However, it can be very profitable to observe the major market trends and to see how things are evolving globally. This is precisely the subject of this article, in which I’m going to use the wonderful tool…

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