Tag: analysis

Total 7 Posts

Ultimate Hotel Christmas Marketing campaign

Dear hoteliers, This is based on over 500 Hotels that run Christmas campaigns with us every single year. What is your objective? Which period are you trying to drive traffic to? Design your campaign with these in mind. Your Christmas strategy should include direct repeat business and gift vouchers to be purchased. Segmentation of your database According to analytics we…

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How can you improve your hotel email campaigns, with great simplicity?

Dear hoteliers, It has been amply established that customer loyalty is the challenge of the day. And a proper email strategy is vital to your hotel’s future. Booking, Tripadvisor, Expedia, and the major chains have figured this out. But how can you compete with these “behemoths” when you do not have the same budget? Well, this article just may be…

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Is your Cardex helping you to save time?

Independent hoteliers often complain about not having enough time to accomplish certain tasks which they nevertheless consider to be very important for the future of their hotel. Indeed, between upgrading to comply with safety standards, classification, marketing, “special” guests, equipment and logistics problems in the hotel, accounting, human resources, appointments with suppliers, etc., it is simply and physically difficult and…

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