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Dear hoteliers, The circumstances are becoming more and more difficult to manage and a lot of hotels have temporarily been forced to close until restrictions are lifted on being able to receive guests again. These circumstances shouldn’t prevent you from communicating with your customers. Far from it in fact! You absolutely must keep your custmers informed of how the situation is developing and reassure them that you and your team are doing well. Enjoy reading!…

Dear hoteliers, Some time ago, I was at a meeting with a hotel group just to catch up with them. Regarding their history and loyalty – they’d been working for years with a colleague who managed their Pre/post-stay customer relations – out of all our services, they only used our email campaign solutions. Their PMS and Channel Manager were connected well; but their PMS did not enable any 2-way comms (upstreaming and downstreaming of information)…

Dear hoteliers, It is often said that a company’s true value is represented by its customer database. Indeed, a company in existence for many years probably has a large customer file and, therefore, a very regular quantity of orders from its loyal customers. In the hotel industry, this famous customer file is your Cardex system. A large part of your hotel’s value is based on the quality and relevance of your Cardex system. You certainly…

Dear Hoteliers, Today, computer technology has become a key part of our daily lives: iPhone, laptops, sync-ed calendars, Internet, Netflix, etc. This powerful tool has revolutionized the way we live and continues to do so day after day. But what does that mean for the world of hotels? A great number of tools have also been created. Some have been so revolutionary that your hotel can no longer do without them. Others were great ideas…

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