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Hello everyone, During the COVID-19 crisis, I had the chance to collaborate with Fabienne Ardouin (Co-President of the International and Digital Europe Commission – GNI) to help thousands of hoteliers communicate with their guests. As each hotel is unique with very specific circumstances, Fabienne and I wrote out several scenarios that we then translated into many languages, before distributing them to all the hoteliers in this network. Today, we have (finally) arrived at the end…

Dear hoteliers, It has been amply established that customer loyalty is the challenge of the day. And a proper email strategy is vital to your hotel’s future. Booking, Tripadvisor, Expedia, and the major chains have figured this out. But how can you compete with these “behemoths” when you do not have the same budget? Well, this article just may be the answer to that question! Thanks to Experience, I’ve had the good fortune to work…

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