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Dear hoteliers, Today, we are going to talk about the Unified Data Repository, also called UDR or Data Management Platform by our Anglo-Saxon friends. If you don’t know what this is all about, don’t panic! The subject is really in its infancy in the hotel world.  However, I firmly believe that the UdR will become a major, if not indispensable, tool in the years to come. Able to offer a 360° view of your customers…

Dear Hoteliers, I am continuing to work on compiling a resource on CRMs for the hospitality industry. I have made a great deal of progress and if you wish, you can read the first two articles by clicking here: Article 1: “What will be the fourth digital revolution of the hotel world?” ; Article 2: “A CRM system for hotels? What does that mean exactly?” ; Although many solutions are not yet available on the market,…

For the past two years, I’ve heard hoteliers complaining about Airbnb, calling it “unfair competition” and “a disaster for the hotel industry”. But yesterday, for the first time, one of my hotelier friends brought up a pertinent question: What if the future of independent hotels is on Airbnb? Shocking, isn’t it! And yet it’s a legitimate thought. When I asked about his experimentation over the past few months, I found his responses and various observations…

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