To download the HD Infographic, click here Dear hotel owners and managers, Recently, we sent a survey to thousands of your colleagues, with two goals: to ask them about the major changes the sector experienced in 2020 and to find out what key actions they are taking as we start a new year. The responses have been pouring in! A total of 5,863 responses have been analyzed and classified. Some of them are what we…

Dear hoteliers, When I discuss email marketing strategies with my clients, they often tell me the same thing: “My customers don’t like getting email, they don’t want to be harassed.” There’s a fine line between spam and email marketing. However, when we look closely, Booking is THE champion email marketer. Its booking confirmations, pre-stay emails, pre-check-in emails and offers from other nearby hotels just keep coming. But that doesn’t prevent millions of travelers from making…

Dear readers, After an eye-opening conversation about metasearch engines with Quentin Lederer, a specialist in the field and COO of www.wihphotels.com, I decided to share his advice with you. Metasearch is a crucial hospitality 2.0 topic that all hotel managers must understand and use. But they must be used intelligently. Lots of data and many indicators are at play in price comparators, and you need to understand them to get the best results. Let’s take…

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