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Have you ever wondered how to improve your hotel’s ranking on TripAdvisor? TripAdvisor is an invaluable tool for businesses in the hospitality industry. Not…
We asked ourselves the following question: what are travelers’ criteria for choosing a hotel? How important is e-reputation for hotels? What is the impact…
Christmas, its illuminations, its markets, its gift lists… Isn’t it time to tell your customers about it? You lack ideas? Experience helps you prepare your hotel newsletter for Christmas. Already? Yes, already… There are moments in the year not to be missed, moments that we sometimes prepare several months in advance, that young and old are looking forward to, Christmas is one of those moments. Is it necessary to add more? You will have understood,…
86%: this is the percentage of people who consult customer reviews before choosing their hotel, whether on online reservation sites, Google or TripAdvisor. It…
Cleaning your customer database consists in checking each data to make sure that the information is still valid, and that it does not exist…
Dear hoteliers, As you already know, providing targeted and personalized offers to your guests (before and during their stay) improves the guest experience and increases TRevPAR. In addition, it generates additional revenue, allowing the hotel to capture a larger portion of the guest’s travel spend. OTAs are an excellent example of this phenomenon, and have mastered the art of selling more to travelers. How do they do it? Here are 5 keys to increase your…
What services should you have in your hotel? To answer this question, the Experience Hotel team analyzed thousands of pieces of data provided by…
A hotel CRM (Customer Relationship Management) states exactly what it does: it manages the relationship you have with your customers. How does it do…
Dear hotel owners and managers, Since the beginning of Experience Hotel, nearly 5,000 marketing directors, revenue managers, GMs and owners representing more than 11,000 hotels have contacted us with a “CRM need”. Through all these meetings, it became clear that not everyone had the same need. In reality, the term “CRM” is a bit too generic; it reflects many different types of software for various types of businesses. Some of you need a solution to…
Dear hoteliers, I recently spoke with Anja Poser, Sales Manager at Apart’hôtel Ajoupa, Aparthotel Vieux Nice, Hôtel du Centre and Hôtel de France Nice,…