Dear hoteliers, When I discuss email marketing strategies with my clients, they often tell me the same thing: “My customers don’t like getting email, they don’t want to be harassed.” There’s a fine line between spam and email marketing. However, when we look closely, Booking is THE champion email marketer. Its booking confirmations, pre-stay emails, pre-check-in emails and offers from other nearby hotels just keep coming. But that doesn’t prevent millions of travelers from making…

Dear readers, After an eye-opening conversation about metasearch engines with Quentin Lederer, a specialist in the field and COO of www.wihphotels.com, I decided to share his advice with you. Metasearch is a crucial hospitality 2.0 topic that all hotel managers must understand and use. But they must be used intelligently. Lots of data and many indicators are at play in price comparators, and you need to understand them to get the best results. Let’s take…

Dear hoteliers, Today, we are going to talk about the Unified Data Repository, also called UDR or Data Management Platform by our Anglo-Saxon friends. If you don’t know what this is all about, don’t panic! The subject is really in its infancy in the hotel world.  However, I firmly believe that the UdR will become a major, if not indispensable, tool in the years to come. Able to offer a 360° view of your customers…

Dear hoteliers, Today we’re going to talk about love, dating and “pulling”; and look at what you do when you meet a pretty girl (or a handsome man) – and especially how you behave on your first date. What do you need to do to convince him or her to take the next step in your relationship? Do you have to tell them the whole truth about yourself, lie to please them or find a…

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