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E-reputation

Category

Dear hotel owners and managers, I know that 95% of people mix their online reputation and guest satisfaction analysis. I did the same thing myself for years. It was only when I started digging into the subject that I realized that this was a huge mistake. Since the dawn of time, we’ve been told that we need a single percentage to track our satisfaction rate. This is not true! My thinking comes from my work…

Dear hoteliers, Today we’re going to talk about love, dating and “pulling”; and look at what you do when you meet a pretty girl (or a handsome man) – and especially how you behave on your first date. What do you need to do to convince him or her to take the next step in your relationship? Do you have to tell them the whole truth about yourself, lie to please them or find a…

Dear Hoteliers, I am continuing to work on compiling a resource on CRMs for the hospitality industry. I have made a great deal of progress and if you wish, you can read the first two articles by clicking here: Article 1: “What will be the fourth digital revolution of the hotel world?” ; Article 2: “A CRM system for hotels? What does that mean exactly?” ; Although many solutions are not yet available on the market,…

After years of working on the OTAs, today I can update the many tricks they use which directly affect the profits of your hotel. These tricks are much more than simple “gimmicks”. They are, in fact, actual diversions to the detriment of your income and to the benefit of themselves. The OTAs have virtually unlimited budgets and overwhelm you with their power. Yet, many hotels succeed in reining them in and do very well. The…

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