E-reputation Archives - Marketing Tips for Hoteliers

Guest Database July 6, 2022

What does “hotel CRM” means ?

A hotel CRM (Customer Relationship Management) states exactly what it does: it manages the relationship you have with your customers. How does it do that? It combines multiple tools and connections to centralize and manage your hotel’s interactions with each of its customers, regardless of the acquisition channel (hotel website, transactional emails, newsletter, social networks, SMS, satisfaction surveys, etc.). Are you lost yet? In order to explain everything more clearly, we will try to clarify…

Uncategorized April 2, 2021

Why it is a mistake to mix your online reputation with your guest satisfaction analysis.

Dear hotel owners and managers, I know that 95% of people mix their online reputation and guest satisfaction analysis. I did the same thing…

Email Campaign February 1, 2021

[MASTER CLASS] How can you reduce your OTA commissions by 54% by working on it for 15 minutes a day?

Dear hoteliers, I have recently launched a Master Class that has been seen by more than 600 hoteliers all over the world in less…

July 21, 2020

The new Tripadvisor option to be activated without further delay: ‘Travel Safe’

Dear readers, Although it is true that most hotels have been struggling since the start of the COVID-19 pandemic, many platforms are trying to support hoteliers by highlighting their ability to provide a certain level of safety. This is the case with Tripadvisor, which recently launched the ‘Travel Safe’ tool designed to help travellers find establishments that have implemented a health and safety procedure since their reopening. A good way for potential customers who are…

July 6, 2020

I have a date: I’m going to let them know everything about me, positive and negative…

Dear hoteliers, Today we’re going to talk about love, dating and “pulling”; and look at what you do when you meet a pretty girl…

E-reputation February 10, 2020

How to Improve your Customer Satisfaction with NPS ?

Dear hoteliers, For years, monitoring guest satisfaction has ceased to be a complicated matter. You can analyse your guests according to a set of…

Guest Database May 2, 2019

The 5 Indicators to Follow to retain your Hotel’s Guests

Dear hoteliers, I have never considered marketing to be an esoteric or abstract domain in which only Geniuses are capable of producing miracles. While it is true that marketing is an extremely precise, even mathematical science, and must be supported by good ideas, this also holds true for all other professional domains. But what about relationship marketing, that intangible marketing approach whose purpose is to increase the life cycle of your own guests (loyal guests repeating “consumption”…

October 15, 2018

How to choose the right CRM for YOUR Hotel?

Dear Hoteliers, I am continuing to work on compiling a resource on CRMs for the hospitality industry. I have made a great deal of…

January 29, 2018

3 Key Points to improve your E-Reputation

Today everyone knows it and everyone does it: encourage customers to post comments on social networks and opinion sites. However, not everyone gets the…

Email Campaign December 13, 2017

9 OTA Diversions which ruin your Profits

After years of working on the OTAs, today I can update the many tricks they use which directly affect the profits of your hotel. These tricks are much more than simple “gimmicks”. They are, in fact, actual diversions to the detriment of your income and to the benefit of themselves. The OTAs have virtually unlimited budgets and overwhelm you with their power. Yet, many hotels succeed in reining them in and do very well. The…