Email Campaign Archives - Marketing Tips for Hoteliers

E-reputation July 6, 2022

What does “hotel CRM” means ?

A hotel CRM (Customer Relationship Management) states exactly what it does: it manages the relationship you have with your customers. How does it do that? It combines multiple tools and connections to centralize and manage your hotel’s interactions with each of its customers, regardless of the acquisition channel (hotel website, transactional emails, newsletter, social networks, SMS, satisfaction surveys, etc.). Are you lost yet? In order to explain everything more clearly, we will try to clarify…

February 16, 2022

7 types of CRM, which one to choose?

Dear hotel owners and managers, Since the beginning of Experience Hotel, nearly 5,000 marketing directors, revenue managers, GMs and owners representing more than 11,000…

Guest Experience December 7, 2021

[INTERVIEW] My guests are loyal, but to OTAs. How can this trend be reversed?

Dear hoteliers, I was recently in contact with Lauriane, a marketing & communication manager for four hotels located in Paris. We discussed the challenges…

Email Campaign May 27, 2021

[Infographic] The different types of emails to send to your guests

To download the HD Infographic, click here Dear hotel owners and managers, Email communications with your customers should never be left to chance. Everything must be carefully considered when deciding on an efficient marketing strategy that will allow you to increase your customer retention rate and improve the quality of your customer base. With this in mind, the Experience Hotel team decided to conduct a survey on the impact of the different types of emails…

March 2, 2021

The worst thing to do is to do nothing

Dear hoteliers, Today, I’m sharing an article with you that is a lot like what I usually do, but very different in form. I…

February 26, 2021

598 hoteliers share their best tips for boosting revenues in times of crisis

To download the HD Infographic, click here Dear hotel owners and managers, Recently, we sent a survey to thousands of your colleagues, with two…

E-reputation February 1, 2021

[MASTER CLASS] How can you reduce your OTA commissions by 54% by working on it for 15 minutes a day?

Dear hoteliers, I have recently launched a Master Class that has been seen by more than 600 hoteliers all over the world in less than 2 months. Due to the daily very good feedback I’m receiving, I’ve decided to share it here with you. If you would like to registrer, click here. In this Master Class, I’m not going to propose to discuss the current context and the difficulties encountered in the hotel sector. It seems to…

January 15, 2021

What’s the difference between spam and email marketing?

Dear hoteliers, When I discuss email marketing strategies with my clients, they often tell me the same thing: “My customers don’t like getting email,…

November 24, 2020

Everything you need to know about the production line of an Email campaign

Dear hoteliers, As you know, without careful preparation a project seldom achieves the desired results. In any strategy, making a careful plan is a…

November 4, 2020

What are the differences between tools like Mailchimp or Sendinblue and a hotel-specific email software?

Dear Hoteliers, Let’s talk about email marketing! We should start by pointing out that there are products out there that are obviously great, like Mailchimp, Sendinblue, and Sarbacane. With their extensive features, these software solutions meet most companies’ needs. The key idea of this article is to compare the use of these general solutions with the use of hotel-specific email marketing software that focuses on the specific needs of our industry. Those of you who…