To download the HD Infographic, click here Dear hotel owners and managers, Email communications with your customers should never be left to chance. Everything must be carefully considered when deciding on an efficient marketing strategy that will allow you to increase your customer retention rate and improve the quality of your customer base. With this in mind, the Experience Hotel team decided to conduct a survey on the impact of the different types of emails…
Dear hoteliers, Today, I’m sharing an article with you that is a lot like what I usually do, but very different in form. I…
To download the HD Infographic, click here Dear hotel owners and managers, Recently, we sent a survey to thousands of your colleagues, with two…
Dear hoteliers, I have recently launched a Master Class that has been seen by more than 600 hoteliers all over the world in less than 2 months. Due to the daily very good feedback I’m receiving, I’ve decided to share it here with you. If you would like to registrer, click here. In this Master Class, I’m not going to propose to discuss the current context and the difficulties encountered in the hotel sector. It seems to…
Dear hoteliers, When I discuss email marketing strategies with my clients, they often tell me the same thing: “My customers don’t like getting email,…
Dear hoteliers, As you know, without careful preparation a project seldom achieves the desired results. In any strategy, making a careful plan is a…
Dear Hoteliers, Let’s talk about email marketing! We should start by pointing out that there are products out there that are obviously great, like Mailchimp, Sendinblue, and Sarbacane. With their extensive features, these software solutions meet most companies’ needs. The key idea of this article is to compare the use of these general solutions with the use of hotel-specific email marketing software that focuses on the specific needs of our industry. Those of you who…
Dear hoteliers, We recently decided to interview hoteliers about their feelings and their advice on how to get through this painful period. The results…
Hello everyone, During the COVID-19 crisis, I had the chance to collaborate with Fabienne Ardouin (Co-President of the International and Digital Europe Commission -…
Dear hoteliers, I haven’t written for over two months because, like you, I’ve been wrapped up in this totally unexpected situation. I’ve had to channel all my efforts into managing things and making sure we can still operate once the crisis is over. In the past two months, I’ve held many meetings, taken part in webinars and discussed the situation with dozens of hotel industry professionals. I’ve also gleaned ideas which have been used to…