A hotel CRM (Customer Relationship Management) states exactly what it does: it manages the relationship you have with your customers. How does it do that? It combines multiple tools and connections to centralize and manage your hotel’s interactions with each of its customers, regardless of the acquisition channel (hotel website, transactional emails, newsletter, social networks, SMS, satisfaction surveys, etc.). Are you lost yet? In order to explain everything more clearly, we will try to clarify…
Dear hotel owners and managers, Since the beginning of Experience Hotel, nearly 5,000 marketing directors, revenue managers, GMs and owners representing more than 11,000…
To download the HD Infographic, click here Dear hotel owners and managers, Email communications with your customers should never be left to chance. Everything must be carefully considered when deciding on an efficient marketing strategy that will allow you to increase your customer retention rate and improve the quality of your customer base. With this in mind, the Experience Hotel team decided to conduct a survey on the impact of the different types of emails…
Dear hoteliers, Today, I’m sharing an article with you that is a lot like what I usually do, but very different in form. I…
Dear hoteliers, I have recently launched a Master Class that has been seen by more than 600 hoteliers all over the world in less than 2 months. Due to the daily very good feedback I’m receiving, I’ve decided to share it here with you. If you would like to registrer, click here. In this Master Class, I’m not going to propose to discuss the current context and the difficulties encountered in the hotel sector. It seems to…
Dear hoteliers, When I discuss email marketing strategies with my clients, they often tell me the same thing: “My customers don’t like getting email,…
Dear Hoteliers, Let’s talk about email marketing! We should start by pointing out that there are products out there that are obviously great, like Mailchimp, Sendinblue, and Sarbacane. With their extensive features, these software solutions meet most companies’ needs. The key idea of this article is to compare the use of these general solutions with the use of hotel-specific email marketing software that focuses on the specific needs of our industry. Those of you who…