Dear hoteliers, When I discuss email marketing strategies with my clients, they often tell me the same thing: “My customers don’t like getting email, they don’t want to be harassed.” There’s a fine line between spam and email marketing. However, when we look closely, Booking is THE champion email marketer. Its booking confirmations, pre-stay emails, pre-check-in emails and offers from other nearby hotels just keep coming. But that doesn’t prevent millions of travelers from making…
Dear hoteliers, As you know, without careful preparation a project seldom achieves the desired results. In any strategy, making a careful plan is a…
Dear Hoteliers, Let’s talk about email marketing! We should start by pointing out that there are products out there that are obviously great, like…
Dear hoteliers, We recently decided to interview hoteliers about their feelings and their advice on how to get through this painful period. The results were very interesting, so we are sharing them with you today. Happy reading! Information on this survey The intention was to let hoteliers express themselves as they wished. So our survey did not include any boxes to check. We simply wrote open-ended questions to which each hotelier was free to respond…
Hello everyone, During the COVID-19 crisis, I had the chance to collaborate with Fabienne Ardouin (Co-President of the International and Digital Europe Commission -…
Dear hoteliers, I haven’t written for over two months because, like you, I’ve been wrapped up in this totally unexpected situation. I’ve had to…
Dear hoteliers, The circumstances are becoming more and more difficult to manage and a lot of hotels have temporarily been forced to close until restrictions are lifted on being able to receive guests again. These circumstances shouldn’t prevent you from communicating with your customers. Far from it in fact! You absolutely must keep your custmers informed of how the situation is developing and reassure them that you and your team are doing well. Enjoy reading!…
Dear hoteliers, This is based on over 500 Hotels that run Christmas campaigns with us every single year. What is your objective? Which period…
Dear Hotelier, My hotel flash sale journey began at Groupon in 2011 (a couple of years after the financial crash) and ended with Travelzoo…
Dear hoteliers, It has been amply established that customer loyalty is the challenge of the day. And a proper email strategy is vital to your hotel’s future. Booking, Tripadvisor, Expedia, and the major chains have figured this out. But how can you compete with these “behemoths” when you do not have the same budget? Well, this article just may be the answer to that question! Thanks to Experience, I’ve had the good fortune to work…