Dear hoteliers, I haven’t written for over two months because, like you, I’ve been wrapped up in this totally unexpected situation. I’ve had to channel all my efforts into managing things and making sure we can still operate once the crisis is over. In the past two months, I’ve held many meetings, taken part in webinars and discussed the situation with dozens of hotel industry professionals. I’ve also gleaned ideas which have been used to…
Dear hoteliers, The circumstances are becoming more and more difficult to manage and a lot of hotels have temporarily been forced to close until…
Dear hoteliers, This analysis is based on information gleaned from over 1000 hotels that run Christmas campaigns with us every year. The first important…
Dear Hotelier, My hotel flash sale journey began at Groupon in 2011 (a couple of years after the financial crash) and ended with Travelzoo in 2017. This was a really interesting time to be in the industry – Groupon exploded with growth despite massive economic uncertainty. It namely came down to a rise in consumers tightening their belt and looking for bargains, as well as businesses dropping their margins to drive volume and increase upsells…
Dear hoteliers, It has been amply established that customer loyalty is the challenge of the day. And a proper email strategy is vital to…
Dear hoteliers, I have never considered marketing to be an esoteric or abstract domain in which only Geniuses are capable of producing miracles. While…
Dear Hoteliers, I am continuing to work on compiling a resource on CRMs for the hospitality industry. I have made a great deal of progress and if you wish, you can read the first two articles by clicking here: Article 1: “What will be the fourth digital revolution of the hotel world?” ; Article 2: “A CRM system for hotels? What does that mean exactly?” ; Although many solutions are not yet available on the market,…
Dear Hoteliers, When marketing CRM, I often bring the subject up with hoteliers. But most of the time they don’t really understand the concept.…
After years of working on the OTAs, today I can update the many tricks they use which directly affect the profits of your hotel.…
I am frequently in contact with hotel owners and I hear too often phrases like: “AirBnB is stealing all our customers! ” “It is unfair competition! ” “They do not have the same expenses as the hotels! ” Etc. With a few exceptions, hotels are extremely angry about AirBnB. For those who read me regularly, you know that I love to analyze and get to the bottom of things. Also, I asked myself this question:…