Dear hoteliers, The circumstances are becoming more and more difficult to manage and a lot of hotels have temporarily been forced to close until restrictions are lifted on being able to receive guests again. These circumstances shouldn’t prevent you from communicating with your customers. Far from it in fact! You absolutely must keep your custmers informed of how the situation is developing and reassure them that you and your team are doing well. Enjoy reading!…
Dear hoteliers, This is based on over 500 Hotels that run Christmas campaigns with us every single year. What is your objective? Which period…
Dear Hotelier, My hotel flash sale journey began at Groupon in 2011 (a couple of years after the financial crash) and ended with Travelzoo…
Dear hoteliers, It has been amply established that customer loyalty is the challenge of the day. And a proper email strategy is vital to your hotel’s future. Booking, Tripadvisor, Expedia, and the major chains have figured this out. But how can you compete with these “behemoths” when you do not have the same budget? Well, this article just may be the answer to that question! Thanks to Experience, I’ve had the good fortune to work…
Dear hoteliers, I have never considered marketing to be an esoteric or abstract domain in which only Geniuses are capable of producing miracles. While…
Dear Hoteliers, I am continuing to work on compiling a resource on CRMs for the hospitality industry. I have made a great deal of…
Dear Hoteliers, When marketing CRM, I often bring the subject up with hoteliers. But most of the time they don’t really understand the concept. Why not? Because in the past, many companies have used the term incorrectly to describe systems that aren’t CRM, or are only a small part of a CRM system. A CRM system is not a mailing solution. A CRM system is not a customer database. A CRM system is not a customer satisfaction…
After years of working on the OTAs, today I can update the many tricks they use which directly affect the profits of your hotel.…
I am frequently in contact with hotel owners and I hear too often phrases like: “AirBnB is stealing all our customers! ” “It is…
More and more, we hear people talking about “guest relations,” “following the customer journey,” “Big Data,” “CRM,” and so on. But what do all of these concepts mean and how should you respond? Do independent hoteliers necessarily need to address these subjects specifically? Is there a risk, however remote, for those who don’t do so? Today, it appears obvious that we are at the dawning of a new age in the hotel industry. We have…