Dear hotel owners and managers, Today’s article is aimed at both hotel owners And PMS: it gives a global vision of the factors at play to optimize the PMS – CRM synergy. As hotel CRMs are constantly evolving, we thought it would be relevant to provide you with some guidelines on what can and cannot be done with the PMS – CRM duo and on the major functions, links and technical exchanges to look for…
Dear hoteliers, Today, I’m sharing an article with you that is a lot like what I usually do, but very different in form. I…
Dear hotel owners and managers, The title says it all! Today we’ll be discussing the cancellation policies for direct bookings versus Booking.com. With the…
Dear hoteliers, I have recently launched a Master Class that has been seen by more than 600 hoteliers all over the world in less than 2 months. Due to the daily very good feedback I’m receiving, I’ve decided to share it here with you. If you would like to registrer, click here. In this Master Class, I’m not going to propose to discuss the current context and the difficulties encountered in the hotel sector. It seems to…
Dear hoteliers, Many of you have asked me if points cards are an effective method to increase the loyalty of your direct hotel customers.…
Dear hoteliers, We recently decided to interview hoteliers about their feelings and their advice on how to get through this painful period. The results…
Dear hoteliers, Today, we are going to talk about the Unified Data Repository, also called UDR or Data Management Platform by our Anglo-Saxon friends. If you don’t know what this is all about, don’t panic! The subject is really in its infancy in the hotel world. However, I firmly believe that the UdR will become a major, if not indispensable, tool in the years to come. Able to offer a 360° view of your customers…
Dear hoteliers, I haven’t written for over two months because, like you, I’ve been wrapped up in this totally unexpected situation. I’ve had to…
Dear hoteliers, We analyzed about 400,000 trips that were made in 2019 to identify new trends in Lead Time. FYI: The Booking Lead Time…
Dear hoteliers, Some time ago, I was at a meeting with a hotel group just to catch up with them. Regarding their history and loyalty – they’d been working for years with a colleague who managed their Pre/post-stay customer relations – out of all our services, they only used our email campaign solutions. Their PMS and Channel Manager were connected well; but their PMS did not enable any 2-way comms (upstreaming and downstreaming of information)…