Dear hoteliers, I was recently in contact with Lauriane, a marketing & communication manager for four hotels located in Paris. We discussed the challenges she was currently facing in the sector, some of which many of you might be familiar with, and the various tools that helped her overcome these challenges and achieve her objectives. To tell you the truth, what put me on her path was the fact that Lauriane has always been interested…
Dear hoteliers, Many of you manage “a little” more than a hotel. You manage spas, restaurants, vineyards, thermal baths, just to name a few.…
Dear hotel owners and managers, Today’s article is aimed at both hotel owners And PMS: it gives a global vision of the factors at…
Dear hoteliers, Today, I’m sharing an article with you that is a lot like what I usually do, but very different in form. I will give you ten very practical tips for improving your marketing, but I’m doing it, not as a charitable gesture, but more as a way of ranting and raving because, frankly, I’m fed up. I’ve personally spoken with hundreds of hoteliers since the start of the pandemic. On top of that,…
Dear hotel owners and managers, The title says it all! Today we’ll be discussing the cancellation policies for direct bookings versus Booking.com. With the…
Dear hoteliers, I have recently launched a Master Class that has been seen by more than 600 hoteliers all over the world in less…
Dear hoteliers, Many of you have asked me if points cards are an effective method to increase the loyalty of your direct hotel customers. Unless you are a known chain that owns hundreds of hotels around the world, my answer is: no. Of course, the title of my article is meant to be humorous: Booking did not change its loyalty program overnight! I just wanted to highlight the fact that the largest distributor with unlimited…
Dear hoteliers, We recently decided to interview hoteliers about their feelings and their advice on how to get through this painful period. The results…
Dear hoteliers, Today, we are going to talk about the Unified Data Repository, also called UDR or Data Management Platform by our Anglo-Saxon friends.…
Dear hoteliers, I haven’t written for over two months because, like you, I’ve been wrapped up in this totally unexpected situation. I’ve had to channel all my efforts into managing things and making sure we can still operate once the crisis is over. In the past two months, I’ve held many meetings, taken part in webinars and discussed the situation with dozens of hotel industry professionals. I’ve also gleaned ideas which have been used to…