After years of working on the OTAs, today I can update the many tricks they use which directly affect the profits of your hotel. These tricks are much more than simple “gimmicks”. They are, in fact, actual diversions to the detriment of your income and to the benefit of themselves. The OTAs have virtually unlimited budgets and overwhelm you with their power. Yet, many hotels succeed in reining them in and do very well. The…
You may have noticed that my previous articles have been shorter than usual…this is because I’ve been preparing a rather thorough report for you…
Independent hoteliers often complain about not having enough time to accomplish certain tasks which they nevertheless consider to be very important for the future…
More and more, we hear people talking about “guest relations,” “following the customer journey,” “Big Data,” “CRM,” and so on. But what do all of these concepts mean and how should you respond? Do independent hoteliers necessarily need to address these subjects specifically? Is there a risk, however remote, for those who don’t do so? Today, it appears obvious that we are at the dawning of a new age in the hotel industry. We have…
Recently, a friend of mine shared a series of highly interesting analyses that he had carried out on the percentage of canceled bookings and…