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Dear hoteliers, Sorry about the grouchy title! But I am so sick of hearing negative comments about the GDPR that certain so-called “professionals” pass off as the truth. I just got back from the WTM, where dozens of hoteliers told me they’ve ended their loyalty campaigns because they’re no longer allowed to email their own clients. Misinformation is keeping them from using this effective strategy. What a pointless loss of profit! The GDPR was passed…

Dear Hoteliers, I am continuing to work on compiling a resource on CRMs for the hospitality industry. I have made a great deal of progress and if you wish, you can read the first two articles by clicking here: Article 1: “What will be the fourth digital revolution of the hotel world?” ; Article 2: “A CRM system for hotels? What does that mean exactly?” ; Although many solutions are not yet available on the market,…

You may have noticed that my previous articles have been shorter than usual…this is because I’ve been preparing a rather thorough report for you to read and reread during the summer: a detailed analysis of 600,000 reservations. Below you will find some excerpts from the infographic, along with my personal comments on the points which I find interesting or which require immediate action. Please feel free to share this study of our hotel market. You…

Recently, a friend of mine shared a series of highly interesting analyses that he had carried out on the percentage of canceled bookings and their relationship to a reduction in average rates for certain hotels. As I found his observations extremely relevant, I then discussed the topic with dozens of hotel managers and all, without exception, commented that they had noticed an increase in cancelation rates and the uncertainty that this represents for them. I…

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