What services should you have in your hotel? To answer this question, the Experience Hotel team analyzed thousands of pieces of data provided by our hotel customers to find the free and paid hotel services most valued by travelers. Top 10 chargeable services: List based on an analysis of 16,103 stays Breakfast Parking Love package / Love box Book of tickets or passes (subway, museum, etc.) Bottle of champagne Flowers Restaurant Room with private view…
A hotel CRM (Customer Relationship Management) states exactly what it does: it manages the relationship you have with your customers. How does it do…
Dear hotel owners and managers, Since the beginning of Experience Hotel, nearly 5,000 marketing directors, revenue managers, GMs and owners representing more than 11,000…
Dear hoteliers, I was recently in contact with Lauriane, a marketing & communication manager for four hotels located in Paris. We discussed the challenges she was currently facing in the sector, some of which many of you might be familiar with, and the various tools that helped her overcome these challenges and achieve her objectives. To tell you the truth, what put me on her path was the fact that Lauriane has always been interested…
Dear hoteliers, Recently, I read a fantastic article written by a hotel consultant who explained that CRM tools are one of the worst things…
Dear hotel owners and managers, Today, I’d like to talk to you about the various levers that affect the customer journey, from the initial…
Dear hotel owners and managers, I know that 95% of people mix their online reputation and guest satisfaction analysis. I did the same thing myself for years. It was only when I started digging into the subject that I realized that this was a huge mistake. Since the dawn of time, we’ve been told that we need a single percentage to track our satisfaction rate. This is not true! My thinking comes from my work…
Have you ever wondered how to reduce your OTA commissions? How to become Number one on TripAdvisor? Or how to make more benefit with your RMS?
Our Master Classes and Webinars aim at answering all these questions. Check it out!
To download the HD Infographic, click here Dear hotel owners and managers, Recently, we sent a survey to thousands of your colleagues, with two…
Dear hotel owners and managers, The title says it all! Today we’ll be discussing the cancellation policies for direct bookings versus Booking.com. With the current situation, this subject is taking on even more importance since, every day, many travelers are forced to cancel their bookings due to the global health crisis. To provide a complementary and expert perspective, I called upon the knowledge and experience of Julie Palisse to co-write this article. A specialist in…