Guest Experience Archives - Marketing Tips for Hoteliers

Guest Database July 6, 2022

What does “hotel CRM” means ?

A hotel CRM (Customer Relationship Management) states exactly what it does: it manages the relationship you have with your customers. How does it do that? It combines multiple tools and connections to centralize and manage your hotel’s interactions with each of its customers, regardless of the acquisition channel (hotel website, transactional emails, newsletter, social networks, SMS, satisfaction surveys, etc.). Are you lost yet? In order to explain everything more clearly, we will try to clarify…

Email Campaign February 16, 2022

7 types of CRM, which one to choose?

Dear hotel owners and managers, Since the beginning of Experience Hotel, nearly 5,000 marketing directors, revenue managers, GMs and owners representing more than 11,000…

Guest Experience December 7, 2021

[INTERVIEW] My guests are loyal, but to OTAs. How can this trend be reversed?

Dear hoteliers, I was recently in contact with Lauriane, a marketing & communication manager for four hotels located in Paris. We discussed the challenges…

August 26, 2021

7 Preconceived ideas about Hotel CRM tools

Dear hoteliers, Recently, I read a fantastic article written by a hotel consultant who explained that CRM tools are one of the worst things ever to be used in the hotel industry. I found his article relevant, intelligently written and totally appropriate to what he had experienced. Indeed, what he relates, from his personal experience, represents the worst use of CRM ever imagined in a hotel! Which brings up an important point: often, the problem…

May 5, 2021

The different levers of the customer journey

Dear hotel owners and managers, Today, I’d like to talk to you about the various levers that affect the customer journey, from the initial…

E-reputation April 2, 2021

Why it is a mistake to mix your online reputation with your guest satisfaction analysis.

Dear hotel owners and managers, I know that 95% of people mix their online reputation and guest satisfaction analysis. I did the same thing…

Uncategorized March 24, 2021

Master Classes and Webinars designed for Hoteliers

Have you ever wondered how to reduce your OTA commissions? How to become Number one on TripAdvisor? Or how to make more benefit with your RMS?

Our Master Classes and Webinars aim at answering all these questions. Check it out!

February 26, 2021

598 hoteliers share their best tips for boosting revenues in times of crisis

To download the HD Infographic, click here Dear hotel owners and managers, Recently, we sent a survey to thousands of your colleagues, with two…

February 22, 2021

Cancellation policies for direct bookings versus Booking.com

Dear hotel owners and managers, The title says it all! Today we’ll be discussing the cancellation policies for direct bookings versus Booking.com. With the…

E-reputation February 1, 2021

[MASTER CLASS] How can you reduce your OTA commissions by 54% by working on it for 15 minutes a day?

Dear hoteliers, I have recently launched a Master Class that has been seen by more than 600 hoteliers all over the world in less than 2 months. Due to the daily very good feedback I’m receiving, I’ve decided to share it here with you. If you would like to registrer, click here. In this Master Class, I’m not going to propose to discuss the current context and the difficulties encountered in the hotel sector. It seems to…