Guest Experience Archives - Page 2 of 4

Guest Experience March 25, 2019

[INTERVIEW] Airbnb buys HotelTonight!

Dear hoteliers, A few weeks ago, Airbnb confirmed its intention to buy the https://www.hoteltonight.com. website. On average, 2 million visitors scour Airbnb every night looking to book accommodation… So, wanting to acquire a site specialised in last-minute hotel reservations was a no-brainer! It also clearly highlights Airbnb’s desire to play alongside Booking.com and Expedia. I had the opportunity to interview Adlene Djekiref, Market Manager of Boutique Hotels – Airbnb. Here’s this interview along with my…

Guest Experience March 1, 2019

Google “Interpreter mode” in your Hotel

Dear hoteliers, Around one month ago Google launched its “Interpreter mode”, available on Google Assistant. Although the tool isn’t ideal yet, it heralds a…

E-reputation October 15, 2018

How to choose the right CRM for YOUR Hotel?

Dear Hoteliers, I am continuing to work on compiling a resource on CRMs for the hospitality industry. I have made a great deal of…

Guest Experience September 17, 2018

Are Hotel Chains destined to disappear?

Dear hoteliers, Sometimes, you have to step back and observe what’s going on around you – even if it’s not always easy, given the need to manage the various situations in your professional life on a daily basis. However, it can be very profitable to observe the major market trends and to see how things are evolving globally. This is precisely the subject of this article, in which I’m going to use the wonderful tool…

E-reputation July 25, 2018

A CRM System for Hotels? What does that mean, exactly?

Dear Hoteliers, When marketing CRM, I often bring the subject up with hoteliers. But most of the time they don’t really understand the concept.…

Guest Experience June 13, 2018

What will be the Next Digital Revolution of the hotel industry?

Dear Hoteliers, Today, computer technology has become a key part of our daily lives: iPhone, laptops, sync-ed calendars, Internet, Netflix, etc. This powerful tool…

Guest Experience May 23, 2018

Are your Receptionists a Key Factor in your Hotel’s Turnover?

Avid readers of my blog have surely noticed that I like facts. I write based on analyses backed by figures and/or about concrete actions to be taken. I’m going to make an exception with this article. As the year is starting, I look to the future and ask this crucial question: what does the future hold for hotel receptionists? Does the hyperactive digitalisation we are witnessing mean the end of this profession? Will the role…

E-reputation December 13, 2017

9 OTA Diversions which ruin your Profits

After years of working on the OTAs, today I can update the many tricks they use which directly affect the profits of your hotel.…

Email Campaign September 20, 2017

The truth about AirBnB Competition

I am frequently in contact with hotel owners and I hear too often phrases like: “AirBnB is stealing all our customers! ” “It is…

Guest Experience July 23, 2017

Comparison: Direct Booking VS Guest Experience Marketing

The reading of all the reactions regarding my last article (Is Guest Experience the future of hotel marketing?) has clearly shown that the market has started to turn more towards Guest Experience Marketing than to the traditional Direct Booking strategy. But should you only focus on the Guest Experience? If yes, are we then witnessing the twilight of direct booking? Here is a brief comparison of these two strategies and my personal conclusions. Happy reading!…