Dear hoteliers, I have recently launched a Master Class that has been seen by more than 600 hoteliers all over the world in less than 2 months. Due to the daily very good feedback I’m receiving, I’ve decided to share it here with you. If you would like to registrer, click here. In this Master Class, I’m not going to propose to discuss the current context and the difficulties encountered in the hotel sector. It seems to…
Dear hoteliers, Many of you have asked me if points cards are an effective method to increase the loyalty of your direct hotel customers.…
Dear hoteliers, We recently decided to interview hoteliers about their feelings and their advice on how to get through this painful period. The results…
Dear hoteliers, Today, we are going to talk about artificial intelligence in the hotel industry. Lately, I have noticed that discussions and feelings get pretty heated when the subject comes up. To a certain extent, it makes sense! Influenced by popular works such as I, Robot, Terminator or Blade Runner 2049, the world’s collective imagination has massively distorted our notion of AI. Fantasy has sometimes replaced fact and common sense. And a lack of understanding…
Dear Hoteliers, Here is a concise article that is more of a tutorial than my classic posts. But as a significant number of hoteliers…
Dear hoteliers, For years, monitoring guest satisfaction has ceased to be a complicated matter. You can analyse your guests according to a set of…
Dear hoteliers, Three years ago I published the top 20 best services to provide in your hotel ( http://blog.experience-hotel.com/twenty-services-that-your-hotel-needs-to-have/ ). However, today we live in an era of hyper-personalization. Impersonality is no longer fitting; so an update is required. Customers more than ever expect to receive services that meet their needs and expectations. Satisfying them is not only especially rewarding but also a promise of a prosperous future. Here is a tool for you to…
Dear hoteliers, I have never considered marketing to be an esoteric or abstract domain in which only Geniuses are capable of producing miracles. While…
Dear hoteliers, A few weeks ago, Airbnb confirmed its intention to buy the https://www.hoteltonight.com. website. On average, 2 million visitors scour Airbnb every night…
Dear hoteliers, Around one month ago Google launched its “Interpreter mode”, available on Google Assistant. Although the tool isn’t ideal yet, it heralds a future change which is probably as important as the explosion of low-cost flights or guest houses. I believe that it will be extremely positive for the hospitality sector. Here’s my view on the subject. Of course, you can send me an email or write in the comments section to tell me…