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Have you ever wondered how to improve your hotel’s ranking on TripAdvisor?

TripAdvisor is an invaluable tool for businesses in the hospitality industry. Not only does it allow customers to leave reviews and ratings, but businesses are also ranked against other similar establishments. Higher rankings can lead to more exposure and therefore more bookings. It depends on many factors, such as customer reviews, ratings, photos…

In this article, we will detail in 7 simple steps how to improve your ranking on TripAdvisor, so that your establishment stands out from the competition.

To collect reviews on TripAdvisor: 

1. Know the TripAdvisor ranking rules

TripAdvisor is one of the most popular travel review sites, and its rankings are highly sought after by hospitality businesses. Knowing the rules for TripAdvisor business rankings can help you ensure your business receives the recognition it deserves.

 The first thing to understand about TripAdvisor rankings is that they are based on a combination of user reviews and ratings

2. Collect as many reviews as possible

Collecting customer reviews is an important part of running a successful business. Collecting reviews on this site can not only help you improve your ranking on the site, but also help you understand what your customers think about your products and services, so you can improve their satisfaction.

To collect reviews on TripAdvisor: 

a. Encourage your customers to leave a review directly after their stay 

It’s important to ask customers to leave a review shortly after their stay, when the experience is still fresh in their minds.

This ensures that the reviews are accurate and reflect reality. Your ranking and positive reviews on TripAdvisor will attract more potential customers!

b. Encourage customers to update their already posted reviews

It is important to encourage customers to update their previously posted reviews on TripAdvisor if their opinion has changed over time, for example if they have encountered a problem that has since been resolved. This will ensure that your business’ ranking on TripAdvisor remains accurate and up-to-date.

3. Respond to positive and negative reviews on TripAdvisor

a. Respond to positive and negative reviews on TripAdvisor:

i. Acknowledge the positive reviews, and thank your customers for their comments. It is also a good idea to respond with a personalized message that shows you really care about them.

ii. Negative reviews should be handled quickly and professionally. While responding with an apology can help defuse the situation, presenting a solution to the problem is even better. Plus, it will be a good point for future readers of the reviews and your responses to them.

b. Improve response rate and response time.

Improving response rate and response time is an important factor in improving TripAdvisor rankings. Responding quickly to customer requests and reviews can help build customer trust, which can lead to a higher rating on TripAdvisor. Here are some tips for improving response rates and times:

4. Add beautiful photos

Adding beautiful photos to your TripAdvisor page can be a great way to improve your ranking. Photos help customers get a better idea of what you offer and can encourage people to visit your establishment.

Pour améliorer votre classement sur TripAdvisor

5. Embrace technology

a. Use systems such as automatic review prompting software

Using systems such as a CRM can be a great way to increase the number of reviews on TripAdvisor. This is because this type of software allows businesses to send automatic emails to customers after they have made a reservation, asking them to leave a review on TripAdvisor after they check out, for example. This allows businesses to get more reviews and ratings from customers, which can help improve their overall rating on the site. 

Also encourage your customers to post photos and of their stay with you on their own social media accounts, and be sure to include links to your TripAdvisor page. This will help drive traffic to your page, which can help improve your ranking!

b. Use a review response management system

Using a response management system will allow you to more efficiently track customer engagement on TripAdvisor, leaving you more time for yourself. This type of system allows businesses to quickly and easily respond to reviews, whether positive or negative, in record time. 

c. Use a semantic review analysis tool

This will help you to focus on improving the customer experience and track customer trends and feedback over time, so you can make changes accordingly.

6. Analyze the Tripadvisor ranking of the competition

Analyzing competitor Tripadvisor rankings can be a valuable tool for businesses looking to improve their performance. By analyzing competitor rankings, businesses can identify their strengths and weaknesses, draw inspiration from them to improve

Track what other top-ranked hotels are doing in terms of customer service, hospitality and amenities, then strive to meet or exceed their standards of excellence

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