Dear hoteliers, I have recently launched a Master Class that has been seen by more than 600 hoteliers all over the world in less than 2 months. Due to the daily very good feedback I’m receiving, I’ve decided to share it here with you. If you would like to registrer, click here. In this Master Class, I’m not going to propose to discuss the current context and the difficulties encountered in the hotel sector. It seems to…

Dear hoteliers, As you know, without careful preparation a project seldom achieves the desired results. In any strategy, making a careful plan is a far better option than winging it. Email marketing is no exception to the rule. To reach your target audience and generate the desired traffic to your establishment(s), it’s important to define and control each of the steps that make up the production line of your email marketing campaign. What are the…

Dear hoteliers, We recently decided to interview hoteliers about their feelings and their advice on how to get through this painful period. The results were very interesting, so we are sharing them with you today. Happy reading! Information on this survey The intention was to let hoteliers express themselves as they wished. So our survey did not include any boxes to check. We simply wrote open-ended questions to which each hotelier was free to respond…

Dear readers, Although it is true that most hotels have been struggling since the start of the COVID-19 pandemic, many platforms are trying to support hoteliers by highlighting their ability to provide a certain level of safety. This is the case with Tripadvisor, which recently launched the ‘Travel Safe’ tool designed to help travellers find establishments that have implemented a health and safety procedure since their reopening. A good way for potential customers who are…

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