Dear readers, Although it is true that most hotels have been struggling since the start of the COVID-19 pandemic, many platforms are trying to support hoteliers by highlighting their ability to provide a certain level of safety. This is the case with Tripadvisor, which recently launched the ‘Travel Safe’ tool designed to help travellers find establishments that have implemented a health and safety procedure since their reopening. A good way for potential customers who are…

Dear Hoteliers, Here is a concise article that is more of a tutorial than my classic posts. But as a significant number of hoteliers asked me the question concerning the Covid-19 (and the new safety standards), I thought I should share the answer. I’m sure you will find it interesting. How to make your various documents easily accessible online, via QR codes? This applies to your restaurant menus, your Room Directory, your general conditions, or…

Dear hoteliers, We analyzed about 400,000 trips that were made in 2019 to identify new trends in Lead Time. FYI: The Booking Lead Time is the number of days between the time a guest books their room and the time they are scheduled to arrive at the hotel. Example: On 7 February, Luke books a room for a period from 26 February to 3 March. Luke’s Lead Time is therefore 19 days, the total number…

Dear hoteliers, This analysis is based on information gleaned from over 1000 hotels that run Christmas campaigns with us every year. The first important point is that you should develop your campaign with two questions in mind. What is your objective?What period do you want to highlight? Your Christmas strategy must include loyalty activities and a purchase offer. Segmentation of your database According to analytics we have run with over 1000 of our hotel…

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