Experience Hotel Blog

Dear hotel owners and managers, The title says it all! Today we’ll be discussing the cancellation policies for direct bookings versus Booking.com. With the current situation, this subject is taking on even more importance since, every day, many travelers are forced to cancel their bookings due to the global health crisis. To provide a complementary and expert perspective, I called upon the knowledge and experience of Julie Palisse to co-write this article. A specialist in…

Dear hoteliers, Many of you have asked me if points cards are an effective method to increase the loyalty of your direct hotel customers. Unless you are a known chain that owns hundreds of hotels around the world, my answer is: no. Of course, the title of my article is meant to be humorous: Booking did not change its loyalty program overnight! I just wanted to highlight the fact that the largest distributor with unlimited…

Dear Hoteliers, Let’s talk about email marketing! We should start by pointing out that there are products out there that are obviously great, like Mailchimp, Sendinblue, and Sarbacane. With their extensive features, these software solutions meet most companies’ needs. The key idea of this article is to compare the use of these general solutions with the use of hotel-specific email marketing software that focuses on the specific needs of our industry. Those of you who…

Dear hoteliers, Today, we are going to talk about artificial intelligence in the hotel industry. Lately, I have noticed that discussions and feelings get pretty heated when the subject comes up. To a certain extent, it makes sense! Influenced by popular works such as I, Robot, Terminator or Blade Runner 2049, the world’s collective imagination has massively distorted our notion of AI. Fantasy has sometimes replaced fact and common sense. And a lack of understanding…