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Dear hoteliers, I was recently in contact with Lauriane, a marketing & communication manager for four hotels located in Paris. We discussed the challenges she was currently facing in the sector, some of which many of you might be familiar with, and the various tools that helped her overcome these challenges and achieve her objectives. To tell you the truth, what put me on her path was the fact that Lauriane has always been interested…

Dear hotel owners and managers, Today’s article is aimed at both hotel owners And PMS: it gives a global vision of the factors at play to optimize the PMS – CRM synergy. As hotel CRMs are constantly evolving, we thought it would be relevant to provide you with some guidelines on what can and cannot be done with the PMS – CRM duo and on the major functions, links and technical exchanges to look for…

Dear hoteliers, The circumstances are becoming more and more difficult to manage and a lot of hotels have temporarily been forced to close until restrictions are lifted on being able to receive guests again. These circumstances shouldn’t prevent you from communicating with your customers. Far from it in fact! You absolutely must keep your custmers informed of how the situation is developing and reassure them that you and your team are doing well. Enjoy reading!…

Dear hoteliers, Some time ago, I was at a meeting with a hotel group just to catch up with them. Regarding their history and loyalty – they’d been working for years with a colleague who managed their Pre/post-stay customer relations – out of all our services, they only used our email campaign solutions. Their PMS and Channel Manager were connected well; but their PMS did not enable any 2-way comms (upstreaming and downstreaming of information)…

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