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Dear hoteliers, I was recently in contact with Lauriane, a marketing & communication manager for four hotels located in Paris. We discussed the challenges she was currently facing in the sector, some of which many of you might be familiar with, and the various tools that helped her overcome these challenges and achieve her objectives. To tell you the truth, what put me on her path was the fact that Lauriane has always been interested…

We are currently living in a time where supply outweighs demand. This phenomenon is particularly true in the hotel industry, where hundreds of suppliers are offering hundreds of free or chargeable services to present to your guests. Let’s sort through the hype, which can sometimes be overwhelming. Today, we will be dealing with another aspect of the extensive topic of your supply chain: the services that you provide to the guests at your hotel. Having…