To download the HD Infographic, click here Dear hotel owners and managers, Recently, we sent a survey to thousands of your colleagues, with two goals: to ask them about the major changes the sector experienced in 2020 and to find out what key actions they are taking as we start a new year. The responses have been pouring in! A total of 5,863 responses have been analyzed and classified. Some of them are what we…
Dear hoteliers, When I discuss email marketing strategies with my clients, they often tell me the same thing: “My customers don’t like getting email,…
Dear hoteliers, As you know, without careful preparation a project seldom achieves the desired results. In any strategy, making a careful plan is a…
Hello everyone, During the COVID-19 crisis, I had the chance to collaborate with Fabienne Ardouin (Co-President of the International and Digital Europe Commission – GNI) to help thousands of hoteliers communicate with their guests. As each hotel is unique with very specific circumstances, Fabienne and I wrote out several scenarios that we then translated into many languages, before distributing them to all the hoteliers in this network. Today, we have (finally) arrived at the end…
Dear hoteliers, I haven’t written for over two months because, like you, I’ve been wrapped up in this totally unexpected situation. I’ve had to…
Dear hoteliers, The circumstances are becoming more and more difficult to manage and a lot of hotels have temporarily been forced to close until…
Dear hoteliers, It has been amply established that customer loyalty is the challenge of the day. And a proper email strategy is vital to your hotel’s future. Booking, Tripadvisor, Expedia, and the major chains have figured this out. But how can you compete with these “behemoths” when you do not have the same budget? Well, this article just may be the answer to that question! Thanks to Experience, I’ve had the good fortune to work…
Dear hoteliers, I have never considered marketing to be an esoteric or abstract domain in which only Geniuses are capable of producing miracles. While…
Let’s discuss the dream of hoteliers everywhere: to make their guests loyal to the property directly, and to free themselves from the yoke of…