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Guest satisfaction

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Dear hoteliers, Recently, I read a fantastic article written by a hotel consultant who explained that CRM tools are one of the worst things ever to be used in the hotel industry. I found his article relevant, intelligently written and totally appropriate to what he had experienced. Indeed, what he relates, from his personal experience, represents the worst use of CRM ever imagined in a hotel! Which brings up an important point: often, the problem…

Dear hoteliers, Some time ago, I was at a meeting with a hotel group just to catch up with them. Regarding their history and loyalty – they’d been working for years with a colleague who managed their Pre/post-stay customer relations – out of all our services, they only used our email campaign solutions. Their PMS and Channel Manager were connected well; but their PMS did not enable any 2-way comms (upstreaming and downstreaming of information)…

My article on the different aspects that can leave guests dissatisfied triggered some lively responses. Many hotels called me to ask a variety of questions and to seek more information about Wi-Fi. The subject is worthy of a more in-depth look, or more precisely, deserves an article in its own right. What factor makes your Wi-Fi a valued, worthwhile tool – or not? Is it only a question of the connection speed? In order to deal…

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