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Dear hoteliers, This analysis is based on information gleaned from over 1000 hotels that run Christmas campaigns with us every year. The first important point is that you should develop your campaign with two questions in mind. What is your objective?What period do you want to highlight? Your Christmas strategy must include loyalty activities and a purchase offer. Segmentation of your database According to analytics we have run with over 1000 of our hotel…

For the past two years, I’ve heard hoteliers complaining about Airbnb, calling it “unfair competition” and “a disaster for the hotel industry”. But yesterday, for the first time, one of my hotelier friends brought up a pertinent question: What if the future of independent hotels is on Airbnb? Shocking, isn’t it! And yet it’s a legitimate thought. When I asked about his experimentation over the past few months, I found his responses and various observations…