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Dear readers, After an eye-opening conversation about metasearch engines with Quentin Lederer, a specialist in the field and COO of www.wihphotels.com, I decided to share his advice with you. Metasearch is a crucial hospitality 2.0 topic that all hotel managers must understand and use. But they must be used intelligently. Lots of data and many indicators are at play in price comparators, and you need to understand them to get the best results. Let’s take…

After years of working on the OTAs, today I can update the many tricks they use which directly affect the profits of your hotel. These tricks are much more than simple “gimmicks”. They are, in fact, actual diversions to the detriment of your income and to the benefit of themselves. The OTAs have virtually unlimited budgets and overwhelm you with their power. Yet, many hotels succeed in reining them in and do very well. The…

For the past two years, I’ve heard hoteliers complaining about Airbnb, calling it “unfair competition” and “a disaster for the hotel industry”. But yesterday, for the first time, one of my hotelier friends brought up a pertinent question: What if the future of independent hotels is on Airbnb? Shocking, isn’t it! And yet it’s a legitimate thought. When I asked about his experimentation over the past few months, I found his responses and various observations…

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